Fashion is constantly changing. However, wearing comfortable and casual clothes that look good and stylish is always in trend. The leading fashion statement for 2023 is athleisure, which is quickly gaining ground.
Although, the fashion industry struggled after the pandemic. However, today it seems that athleisure brands have flourished more than ever.
The fashion trend known as athleisure styling is unusual. Fashionistas wear gym clothes outside the gym, whether the wearer is exercising or not. Thus, adopting a sports lifestyle and dressing in casual wear has become more common.
In today’s fast-paced world, everyone is fond of wearing comfortable clothes. The question is, does athleisure can provide you with comfort? Let’s find out all you need to know about athleisure clothing in this article!
What is Athleisure?
Sports technical characteristics like moisture absorption and fashion design elements can be found in athletic footwear and clothing. Sportswear, workout attire, and casual wear can combine to create athleisure clothing. It is because this type of clothing is designed to wear for exercise and everyday wear. The athleisure styling may also be used for purposes other than those for which it was intended.
Origin of Athleisure?
Athleisure has been popular for a while in the US. Heading out for coffee after a workout session while dressed in athleisure is a practice that originated in the USA. Thus, there is no doubt that it began in the US and spread to Europe and the rest of the world rapidly. Since then, it is rising exponentially and has kept outperforming casual clothing.
There are numerous foreign markets where athleisure wear is still relatively new. It is now even beginning to gain popularity in China.
It means there are still plenty of opportunities for international brands, especially in the Asia-Pacific region, to enter and flourish athleisure industry.
Who Dominates the Athleisure Market?
The active athleisure wearers range from sixteen to thirty years old; some make wearers feel even younger. Older age brackets sporting athleisure wear indicates interest in fitness. In this industry, women’s athleisure has experienced the fastest growth compared to men’s.
Current Scenario of the Athleisure Market
The Global Athleisure Market is expected to record a positive CAGR of ~8% during the forecast period (2022-2028); this figure is predicted to rise to $450 billion in the next 5 years by 2028. We glimpse the dynamic and quickly expanding athleisure market and explain why companies must consider influencers in this sector.
Street fashion has evolved immensely. Many people love to wear comfortable clothing, influenced by a laid-back lifestyle. It is the sole reason why Athleisure wear has attracted a majority of the audiences and not just fitness enthusiasts. Best part? You can wear athleisure anytime, whether out for a coffee, meeting a friend for lunch, or travelling downtown for some therapy.
This entrenched way of living highlights the requirement for comfy clothing. Undeniably, this area of the fashion industry is expanding. And it will keep growing exponentially. A successful operation for the clothing industry’s future is predicted for athleisure wear’s global revenue to increase by 49.9% throughout the next five years.
Market Potential for Athleisure Wear!
Retailers and companies have boosted their odds of making money from the rising trend of sports and athleisure wear collections. Today’s athleisure market makes up 5% of the clothing and footwear market. But why is this fashion trend gaining popularity fast? Let’s look into that!
How are Athleisure Clothing Brands Marketed?
Companies showcasing their casual clothing to multiple audiences have the most success capitalizing on the athleisure clothes trend and increasing their sales. The retail outlet, internet users, and how the products are presented to the target audience are essential factors in athleisure marketing. Yes, it is one of the most prominent ways to build sales and revenue.
Will Athleisure Become Less Popular in the Future?
Casual wear is not a compulsion or trend. As our awareness of fitness and welfare grows, this is one of the product categories that’ll subsequently find its way into consumers’ wardrobes. Thus, the trade of activewear and athleisure brands is flourishing.
Role of Influential Athletes in Athleisure Industry
Influencer advertising is crucial for companies looking to trade sportswear and elevate their outline as athleisure fashion brands. As an outcome, enterprises frequently collaborate with celebs/athletes for an advertisement or a line or signing sponsorship agreements.
Reasons to Love Athleisure Wear
You need good physical and mental health to improve your daily performance and productivity. In addition to protecting your physical health, athleisure wear also cares for your mental well-being. It contains brightly coloured patches on the inside surface to help you feel more energized. Moreover, it’s comfortable and convenient to wear.
- Thermoregulation
Climate change and temperature regulation are two new issues that affect all generations. Athleisure is aware of the value of controlling and preserving body temperature.
- Anti-Bacterial as well as Hypoallergenic
It’s time to say goodbye to itching and unpleasant odour with athleisure clothing. The sweating and stench in your regular clothing, especially after going to the gym or having a busy day, must be bothersome. All skin-related problems brought on by standard fabrics can be resolved by athleisure wear.
Conclusion
Prospects for athleisure wear appear promising, mainly as the interest of wider audiences grows. The demand for better options keeps increasing as more people choose athleisure over formal wear for social gatherings. All of these elements influence the popularity of athleisure clothing. A passion that isn’t likely to disappear any time soon!
Nikita Sikri is a content specialist who simplifies complex ideas and produces SEO-driven content for SaaS and AI-writing platforms. Her strategic writing skills generate leads, nurture them and boost ROI.
