Do you spend hours perfecting your cold email scripts? You don’t need to, as you can now enhance your team’s performance using sales engagement and email automation tools.
These tools have become essential for all businesses in today’s dynamic world, allowing them to automate and streamline their sales processes and manage their time effectively.
You are on the right page if you want to streamline your outreach by reaching more prospects with tailored messages and gaining insights into what’s working and what’s not. This article will talk about one of the best email automation and sales engagement tools, Mailshake, which helps you send personalized cold emails at scale.
What are Sales Engagement Tools For?
Sales engagement tools are software that helps your sales team engage with prospects across multiple channels by streamlining the work for businesses through automation and integration with other sales platforms.
Sales engagement tools aid sales reps in staying organized and focused on their sales pipeline. By keeping track of leads, contacts, and accounts, agents can easily see where they need to spend most of their time.
These tools also facilitate email automation that helps sales reps follow up with leads and stay in touch with their prospects. They are designed in a way that aids in improving sales productivity, offers up-to-date information and, makes the communication between sales reps & prospects better.
One such sales engagement tool is Mailshake. Let’s get to know about it in detail!
What is a Mailshake?
Mailshake is the one-stop solution for online businesses who want to build marketing campaigns featuring process automation, technology stack, etc. It is an email outreach tool for the modern sales team that helps users find and target their prospects, personalize emails, and track their progress.
This email automation tool is cost-efficient and helps boost your subscriber base by increasing sales engagement. The core competencies of Mailshake include task automation, drag-and-drop design, email analytics, prospect finder, follow-ups, Chrome extension, and many more.
It is a great tool for businesses that need to create email campaigns. Best part? Mailshake pricing is nominal. Mailshake pricing starts at only $25 per month.
Features of Mailshake
Following are some features of Mailshake that make it a great automation tool for users:
- Mailshake facilitates speed customer acquisition and initial email outreach by making them more personalized and compliant.
- This tool has a built-in feature that allows businesses to manage leads through sales. You can also accept contact requests without abandoning the platform.
- After sending cold emails, it offers a wide range of marketing capabilities, including monitoring bounces, unsubscribes, and clicks.
- The cold emailing software has built-in LinkedIn’s easy interaction capabilities into its system.
- You can also access customer data on the platform, create call notes, and select the correct area code for calls using his built-in VoIP platform.
- Mailshake provides complete support, training options, and features so you can obtain assistance anytime.
- Mailshake offers everything you need from A to Z to automate the marketing emails to send to your target audience.
Mailshake Pricing
| Mailshake’s Pricing |
| – $58 per user per month for Email Outreach. – $83 per user per month for Sales Engagement. (Both are billed annually. |
Mailshake pricing options include yearly and monthly subscription plans. You automatically receive a 25% discount if you select an annual plan.
There are two price levels for Mailshake users. A sales engagement plan alternative that uses email outreach but has less functionality. If you subscribe monthly, the first subscription costs $59 per user, while the second one costs $99 per month.
These programs offer annual savings of $180 and $288, respectively. Therefore, if you sign up for a year, you save a lot on your annual subscription.
Best of Mailshake
There is an AI email-composing tool called Shakespeare that generates up to three sample emails based on your input, which helps increase customer engagement and generate leads. However, these emails are fundamental and need further personalization and refinement before sending them to your prospects. They are email templates.
A mail merge feature allows you to send personalized emails to many recipients simultaneously. Mail merge uses field replacement tags that are replaced with relevant data (first name, title, company name, etc.) for each lead. As a result, it saves a lot of time when dealing with personalized large-scale cold email campaigns.
Integration with Voila Norbert allows you to validate email addresses. It means that Mailshake scans the addresses in the list and removes inappropriate and non-existent high-frequency addresses.
This email automation tool has an email monitoring option. It implies you will get notified when a lead opens, clicks, or replies to your email. However, this is only possible if you download the Mailshake Chrome extension.
Disadvantages of Mailshake
The major reasons you should choose Mailshake’s competitors are as follows:
- The platform only allows you to customize emails in the CSV file.
- It works only with Gmail/G Suite accounts.
- The stats are also missing, which is Mailshake’s biggest limitation.
- The tool cannot extract your prospect’s email address from the web.
- Mailshake requires extensive manual work to personalize cold email campaigns instead of generic campaigns.
Who Can Use Mailshake?
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Note: Mailshake pricing policy and lack of advanced features make it a practical choice for individual users and micro-salesteams who primarily need a cold email outreach tool.
Is Mailshake Worth the Money? – The Best Alternative to Mailshake!
There’s no doubt that Mailshake is a valuable sales engagement tool. It’s packed with features that allow you to automate your outreach, follow up with your leads, and track your performance. But is Mailshake worth the money? That depends on your needs and your budget.
Mailshake can be a great investment for companies that rely heavily on email for sales and marketing communications. However, some alternatives to Mailshake can provide similar or even better functionality at a lower cost. Some of them include-
- Saleshandy
- Lemlist
- QuickMail
- Hunter.io
- Reply.io
Why Choose Mailshake?
The software is an easy-to-use tool, perfect for doing cold email outreach. It enables businesses to increase productivity, streamline processes, and gain greater insights into customer behavior.
Mailshake offers wonderful features and is an excellent alternative to other email automation tools available in the market. Let’s find out why:
1. For Large-Scale Exploration
Find your prospect’s email address on Twitter, LinkedIn, or Angellist with 97% accuracy using Email Finder. Or you can also use OS’s curated database to find prospects segmented by industry, geography, or function.
2. Customer Lead Information
Enrich your prospect profile with over 100 data points. Use these data points to reach out and have personalized conversations.
3. Intelligent Campaign
Use ready-made templates or create with custom variables to personalize email sequences and get more offers.
Save time by automating tasks like follow-ups and creating Smart Replies. You can automate reminder emails and automatically schedule meetings through this platform.
Conclusion
Finding the right email automation tool can be difficult. However, given the features and benefits mentioned above, Mailshake is a good option for small to medium-sized businesses looking for a cost-effective email marketing solution.
Using this tool, you can program tasks to mass-send customized cold emails and connect with prospects on the phone or social media. Best part? You can perform all these tasks on a single dashboard. Thus, Mailshake is perfect for businesses looking for a platform to make email outreach and tracking easy.
Nikita Sikri is a content specialist who simplifies complex ideas and produces SEO-driven content for SaaS and AI-writing platforms. Her strategic writing skills generate leads, nurture them and boost ROI.
