Do you know the benefits of using Link in Bio tools? When scrolling LinkedIn, you regularly see relatable posts of all your connections. You may also come across a few unique or striking profiles that fascinate you to seek out the creator and check more of their stuff online.
Now, here’s the thing. Most people on LinkedIn who aren’t creators don’t include links to their other online spaces or social media. Of course, if your work is partly on social media, it makes sense for you to add the link in bio to your LinkedIn profile.
LinkedIn allows you to add up to three web links to your profile. But what if you want to add more? What if you want your connections to find and connect with your work on various other platforms? Here is where Link in Bio tools come into the picture.
What are Link in Bio Tools?
Link-in-Bio tools help you grow and expand your audience’s reach by driving traffic to your website, product pages, blog posts, and more. It is also an excellent tool for creators with accounts on different platforms who want to connect with their audience under one roof.
Whether you are a creator, an artist, an author, or a corporate, link in bio tools are a great way to enhance engagement, encourage positive response calls to action, and increase conversions.
These tools work by having a landing page on their website containing a list of all the links to your online spaces. So, if you wish to share your websites or social media accounts with your connections, you just need to paste the URL of this landing page in your bio.
Is It a Good Idea to Use Link in Bio for Your LinkedIn?
Link in Bio has come in handy, especially for creators. People can explore and know you & your contributions with all your social media and website links- from one place.
Many influencers and artists earn via brand collaborations; link-in-bio tools make it easier for them to collaborate with brands and companies. It is also great for someone who is a newbie or seeking funding to expand their business.
Every individual uses LinkedIn differently. While some people actively share posts on this platform, some prefer not to. If you are a marketer, artist, creator, or simply in a profession that requires you to expand your horizons- you should start using Link-in-Bio tools.
Add your LinkedIn profile link to your landing page, and allow more people to see your professional achievements. This way, you can also increase your connections and your brand presence.
Many times, creators find work or sponsorships and collaborations via LinkedIn. Creators on LinkedIn often miss out on brand deals and sponsorships because they don’t bother to add a link in bio to their profiles. Some creators add links to their other websites and exhaust the ‘Add more links’ option, and then they cannot add more. Having a Link-in-Bio tool becomes very important in those cases.
Patreon is another way your people can support your work. Adding your Patreon link to your Link in Bio is another way your audience can look into your work and encourage you to keep creating content.
Best Link in Bio Tools to Use for LinkedIn- Are These Tools Free of Cost?
LinkedIn, primarily a professional networking space, is an incredible place to connect with people within and outside your industry. Many people add links to external websites and other platforms showcasing their work and achievements.
Sometimes, even if you want to add more links, you see that you have exhausted your profile allowance. For such situations, adding a Link-in-Bio to your LinkedIn profile becomes essential. All you need is to add one URL for all your links.
Both paid and free versions of these tools are easy and efficient. However, opt for the paid plans if you want to use customized URLs and analytics. Listed below are some great value tools if you wish to add the link in bio URL to your LinkedIn or Instagram profile. Here are a few good link-in-bio tools you can try out:
1. LinkTree
The most popular platform, LinkTree, is a great place to link all your spaces together. It includes both paid and free plans to add unlimited links all in one place.
2. Beacons
It is one of the best Link in Bio tools to dump all your links together. Beacons is a great place for brands, influencers, and ordinary folk to learn more about you and your work. One great feature of this tool is that you can see and track which links are performing better than others.
3. doCheck.me
It is another popular tool that you can use to create a central hub for all your links. You can add a custom bio for yourself on the landing page and up to 5 custom links.
These tools help you enhance your brand awareness and generate more leads. You can also understand which sites or pages to focus on primarily by analyzing the click-through rate (CTR) each link receives via the landing page of the Link in Bio tools.
What are the Drawbacks to Adding a Link in Bio to Your LinkedIn Profile?
There aren’t many disadvantages to using Link in Bio tools for LinkedIn as compared to the advantages. However, it can be a little chaotic for people who generally prefer to separate their private and professional lives. If you can manage that, then these tools can be really beneficial for you.
Another disadvantage can be that some sites can mark these links as spam, and your audience won’t be able to access anything when they click on them. If the landing page URL is broken, none of your other sites and pages- including LinkedIn, will receive traffic.
Other than that, Link-in-Bio tools are a great way to increase your online presence and brand value.
Conclusion
If you are fed up with texting your social media or website handles- adding the Link in Bio to your LinkedIn profile is the perfect solution.
Link in Bio is a one-stop hub for accessing all your online spaces. It only requires a little bit of time to create your landing page. Once done, it is ready to use within minutes.
You can access the paid versions of these Link in Bio tools to host custom links and use their analytical tools to understand the CTR (click-through rate). This way, you can know which of your sites/content gets the most traffic.
So, if you are thinking of expanding your online horizons and growing your connections outside of Linkedin, creating a landing page via Link-in-Bio tools and adding that URL to your LinkedIn profile is a great idea!
Vanshaj Sikri is a professional content writer, editor, and strategist for B2B SaaS, Digital Marketing, and Web3 domains. He specializes in crafting impactful blog posts to drive traffic, engagement and conversions.
