Ever wondered how YouTubers make so much money? Creating and editing YouTube videos is the first step you should know before making money from this platform.
YouTube is the second most-used platform, with over 2.9 billion users in 2024 who watch billions of videos daily. By posting content here, you can easily earn hundreds and thousands of dollars daily; you only need some tools, a YouTube video maker, creativity, and diligence.
You can create YouTube videos on any topic that interests you. Remember, all you need is a great idea and engaging content that resonates with your target audience.
This blog will help you unlock the secret of YouTube’s success by discussing how to create and edit YouTube videos and breaking the entire process into simple steps. So, let’s get started and learn about some easy ways to create and edit YouTube videos.
Steps to Create and Edit YouTube Videos
Here is the step-by-step guide for you to create and edit YouTube Videos-
Step 1- Build a Strategy
1. Select the right audience
The first thing that comes under building a robust strategy is selecting the right niche as per your target audience. Until you can provide value to your audience, your videos will be useless.
If you provide your audience with what they are looking for and able to solve their problem, you can’t gain recognition and become a successful YouTuber. Keep in mind that you need to focus on your audience, not yourself.
2. Find your target audience
Now, analyze the latest trends in your industry, identify your target audience and evaluate which type of video will resonate the most with your audiences’ interests and preferences. Once you know your audience, you will know the type of videos you should create.
So, to make your videos a hit, here are the following things you need to know about your audience-
- Their demographics, interests, pain points, and motivations.
- The information they require about your product or service
- What benefit they will get or learn from your video
- Don’t try to be a perfectionist
💡 Pro tip: Don’t worry about making things perfect right from the beginning. Throw perfection out the window and try to make things simple and creative. Do not run behind expensive tools and equipment; initially, you should strive for quality content.
Ask yourself these questions while creating YouTube videos and before uploading them:
- Will the audience understand the story behind the video?
- Also, ensure no negative thoughts in your video that might hurt the viewer’s emotions.
Step 2- Make your video found
There is no point in creating a video that is lost on the internet and no one finds it. To make your video rank higher, optimizing it with SEO before uploading it is imperative.
Making your video viral has become easy by creating helpful content for your audiences. Furthermore, it would help if you made your video more searchable by sticking around and focusing on specific topics & niches. This will redirect your video content to the right audience.
Step 3- Choose a YouTube niche
After determining your target audience, choosing your ideal YouTube niche on which you want to create a video becomes accessible. You can also find video ideas by searching the trending ones on YouTube; it will help you explore ideas you might not have thought of.
For example, if you want to start a cooking channel, you can initially focus on creating healthy snacks, gluten-free food, etc. Limiting your niche helps you get more focus and views; once you become famous and get a lot of followers, you can start creating all sorts of cooking videos.
Here are a few ways you can find the YouTube niche-
- Consider your interests
- Evaluate your expertise
- Determine your goals
- Explore trending niches
- Research your competition
- Test your idea
Step 4- Video equipment
You must know the type of equipment required for creating professional YouTube videos. It is better to have high-end equipment as it will help create a high-quality video. But, do not opt for highly customized equipment which is complex to use and requires training, especially if you are a beginner and starting your YouTube journey.
Always choose easy-to-use YouTube video makers and tools, such as Shotcut, VSDC Free Video Editor, DaVinci Resolve, Lightworks, Clipify, FlexClip, InVideo, etc to trim a video or remove any unnecessary content from the beginning and end. These platforms also allow you to add cards or an end screen to link to other videos, channels, and playlists to your videos.
Some basic tools that you need to purchase for making professional-looking videos are-
- Microphone
- Screen Recorder
- Camera or webcam
- Lighting
- Tripod
- Audio cables
- Memory card
- Lenses
- Batteries
- Hard Drive
- Mount Rig
Step 5- Creating videos
Now, you have the idea and selected the niche on which you want to create the video, it’s time to start shooting the video.
You can post all kinds of videos on YouTube. Still, starting with instructional or how-to video content is always advisable as it gives the audience an insight into your product or services and tells them what your intent is.
For example, as per the previous example, if you are a food blogger, you can start with how to store peas in the fridge for a longer time, etc. Sharing your expert knowledge and views makes them feel confident about you and improves your relationship with your viewers.
Here are the types of videos you can create-
- A tutorial or training video
- Product demo or explainer video
- Testimonial video
- How-to videos
- A note from the CEO or founder
- FAQs video
Step 6- Set up video recording
Write the script of your video to make the video-making process easy. Plan the angles, shots, graphics, and other things you want to include. The script does not need to be detailed; you can just write an outline and include all the significant points.
Secondly, while you start working, ensure everything is clear and neat on your desktop and laptop table, as it might make the video-making process slow, confusing, and unprofessional. Plus, position your camera in the right direction; prefer to keep it at eye level so the viewers don’t have to look up at you.
Step 7- Record your screen and complete the video editing
The best way to create compelling videos is by recording on your webcam or camera on your desktop and starting a screen recording there. Your built-in microphone will pick up on your voice alongside the computer, the mouse clicks, and other noise around you.
Check your script while recording the video to ensure everything is perfect. Once you are done with the recording, edit it using a YouTube video editor. To give it a professional look, you must trim the mistakes, use cuts, and add titles, annotations, etc.
Conclusion
Uploading and making money from YouTube is no rocket science. You simply need to start by building a YouTube video strategy.
Find the idea to create a relevant video for your target audience, buy the required equipment, start recording, edit with required YouTube video editors, optimize it for this platform, upload it, and keep repeating the process consistently. Yes, it’s that simple.
To make your YouTube videos more visible, use compelling keywords to rank them higher on SERPs.
Create a powerful brand story with YouTube videos and define its unique voice, tone, and messaging.
