Video marketing is one of the most preferred ways of promoting a business in the information age. If you have not started it yet, now is the time.
Video creation and editing can be a powerful addition to your arsenal. Many small businesses think it’s complicated, so they are hesitant to execute video marketing strategies. But today, many video marketing tools have transformed how we live and work, making it easy to implement video marketing strategies in their business.
Deploying video marketing strategies used to be a time-consuming and laborious process, but not anymore. With the help of advanced video marketing tools, you can elevate your business marketing game. Now, anyone can swiftly make a professional social-media video in just a few clicks!
What is Video Marketing? Why is it Important for Businesses?
Video marketing is part of digital marketing, and in a way, it overlaps content writing. After thorough research, it was found that people rank videos higher than blog articles, emails, social media images, and downloadable content. Therefore, businesses use videos to increase brand awareness, drive sales, and create engagement.
Video marketing started around 2010, and it took around four years to become budget-friendly and accessible even for people with smaller budgets. But today, there are numerous free video editors available in the market that offer unique features.
So, if you own a small business or are running a startup, do not let the budget be the hurdle. Opt for video marketing, as it is the best way of increasing brand awareness & customer engagement, building credibility, boosting conversion rates, and improving SEO.
Best All-In-One Video Marketing Tools
This list has been curated after doing a lot of research so that you will not have to spare time finding a legit, reliable, and budget-friendly tool. Here are some of the top video marketing tools that can take your business to the next level:
1) Wideo
Wideo is a video marketing tool launched in 2012. It enables users to create, edit, and share animated videos effortlessly.
This platform was designed for businesses to create marketing and promotional videos easily, in no time. It is best for beginners as it has an easy-to-use interface. Additionally, you can create professional-looking videos by using their pre-made templates. The tool provides free videos, tutorials, and blog posts to help you get started without any training.
Features-
- It renders users with more than 80 built-in templates that can be used to create beautiful videos
- Animation speed control and built-in drag & drop feature
- Stock footage, video embedding, and folder management
- It also provides you with features like spell check, scene templates, key frame removal, etc.
- With Wideo, you will also be able to do YouTube sharing and object searching.
Pricing
There is a free 7-day trial, and the basic plan starts at $19 a month.
2) Filmora
Filmora was formerly known as Wondershare Video Editor. It features various effects, styles, and customization options to edit the video. Furthermore, this tool is easy to use; you only need to upload the content and start editing.
It has numerous customization options. You can resize the video, make font changes, do color correction & grading, add filters, and do much more in minutes. Filmora has a huge music library, filters, overlays, and texts to make your video stand out. It also allows you to edit videos such as trimming, splitting, cropping, and much more on your mobile phone.
Features-
- Provides users with a fantastic video editing interface to make interactive videos
- It creates highly engaging videos that can aid you in building your brand
- Some of the fantastic options it provides are split-screen, tilt-shift, advanced text editing, color grading presets, scene detection, audio equalizer, video stabilization, and 4K resolution editing support
- It can be used on both Android and iOS
Pricing
There is no free trial, and the monthly plan starts from $19.99 a month.
3) Powtoon
Powtoon is one of the best video marketing tools that enables users to make professional animated videos of your products. It was launched in 2012 and has become famous for its intuitive and easy-to-use interface. It lets you create beautiful, professional-looking videos in just a few minutes.
Powtoon aids users in engaging and captivating their presence in all fields, such as IT, HR, Marketing, etc. Once you create the video, you can easily export it to YouTube or any other platform with just a few clicks. As per the Powtoon users, creating videos through it has helped them get more than a 300% increase in the engagement rate. Some big brands using this platform include Starbucks, Coca-Cola, and many more.
Features-
- Offers pre-made templates that come in multiple styles, comprising animations, infographics, and live-action
- Provides the option to create commercial, educational, and commercial videos
- Various other features it offers are an image library, offline presentation, data import & export, collaboration tools, screen sharing, WYSIWYG editor, project planning, etc.
Pricing
Its premium plans start at $15 a month.
4) Vidyard
Vidyard is a video hosting platform that is designed mainly for small businesses. It allows users to record videos up to an hour-long using their browser extensions, desktop, or mobile app. Users can also record their screen with or without their camera, in up to 1080p.
With the help of Vidyard, you can maximize content efficiency and improve customer engagement. You also have the option to stitch together multiple videos into a single playlist.
Features
- It simplifies the process of employee training, lead generation, and corporate communications
- Create amazing CTAs and 360 videos for your viewers
- The platform also offers users important data about the location of viewers, the attention span of viewers, how videos can help increase the ROI and click-through behavior
- This tool integrates well with various well-known tools such as Salesforce, Hubspot, etc.
Pricing
There is no free plan with Vidyard, but they have different price plans starting from $19.
5) Viewbix
Viewbix is another excellent video marketing tool that enables users to create interactive and professional-looking videos in just 5 minutes. All you need to do is follow a few steps.
Start by adding a link to your video, do the branding of your video by putting a logo and CTA button, and the last step is to select the apps that can help achieve your business objectives or goals, such as lead capture generation, etc.
Features
- Allows you to make videos with an integrated CTA to increase the traffic organically, which will, in turn, raise the clicks and conversions
- With Viewbix, you will be able to share photos, add apps to your video, link it directly to the video player, and engage your audience
- It offers a feature called actionable analytics, which lets you see when and how people engage with your video content
- It offers multi-screen support.
Pricing
The prices are not clearly disclosed on their official site, but as per the research, it has been found that its subscription starts from $10 a month. In the free version, you get 2 players and 10K impressions every month.
Bottom Line
These were some of the best video marketing tools for small businesses to boost traffic and increase sales. However, before investing time and resources into making videos, ensure you know what stories your brand wants to tell.
Do you want to explain how your product works? Are you trying to create a video of how your service solves a problem? Do you want to create tutorial videos or slideshow videos to provide information to your audience? Know your purpose and choose the video marketing tool accordingly.
Nikita Sikri is a content specialist who simplifies complex ideas and produces SEO-driven content for SaaS and AI-writing platforms. Her strategic writing skills generate leads, nurture them and boost ROI.
