Have you filmed a video on Instagram? And now, it’s time for the other half of the battle: the post-processing stage, i.e., editing. No wonder we have got you covered!
Editing has become more effortless than ever before. Do you know that you can edit Instagram videos just like the pictures? There are some of the best Instagram editing apps available that enable you to add text, make your video brighter, do the cropping, and much more than you can imagine.
While editing, you need to keep in mind that the Instagram videos you create should match your brand aesthetics. Don’t worry; creating and editing videos is no longer an expensive affair. Now, editing Instagram videos has become pretty easy and budget-friendly, as you can do it right from your phone without paying any fee.
You will be amazed to know that the global video editing software market reached 779.8 million U.S. dollars in 2018 and is projected to grow by 932.7 million U.S. dollars by 2025. Let us see how to edit Instagram videos to match your brand aesthetic by using different apps.
How Does the Instagram Video Editor App Help Edit Instagram Videos?
Videos are everywhere on Instagram; they are flooding the platform. Therefore, it is essential for you to create compelling videos and do the proper editing so that it can help increase your brand awareness, and boost sales. Here is how you can do editing with various tools-
1. Add filters with the Instagram app
You can edit your videos with Instagram’s in-app filters. When you post a story or video on Instagram, it will show you various filters; you can select any as per your choice. But, if you want to give your videos a different look, you will have to think out of the box and opt for some other app for extra help.
You don’t have to be a pro to edit the videos; various Instagram video editing apps offer you different pre-made templates, color settings, filter options, etc.
2. Edit videos with the VSCO app
It is one of the best Instagram video editing apps because of its extraordinary collection of filters and presets. One of its well-known features is that it enables the users to add any VSCO filters to the video so that they can match it with their brand aesthetic.
They provide users with numerous free filters and a preset pack of complementary filters to make editing hassle-free. VSCO app offers various customization options that let you make changes in-
- Temperature
- Contrast
- Brightness
- Color changes
Making these changes gives your videos and photos an even look.
3. Edit videos with A Color Story app
This app was created by the developers of ‘A Beautiful Mess’ and is yet another platform that can give your videos a professional look. It comes with a suite of filters and editing tools to create videos that match your brand aesthetic.
Editing on this platform is pretty easy, as all you need to do is click on ‘Albums’ and select the video clip you want to edit. Once the clip gets added, you will be able to make various changes, such as effects and filters. You can also use its different tools to give your video or a slideshow video (if you have one) a perfect look.
After editing the video, click the ‘Preview’ button to check the final look. If you like the video, click on the save button and add it to the camera roll.
No matter what type of content you post, you need to make sure that while editing, you choose the same filters and apply similar editing rules, as it will help maintain a cohesive aesthetic. You can use it for free on both Google Play and the App Store. The platform also offers a premium plan that allows you to buy additional filter sets if required.
4. Edit videos with the InShot app
If you want to match your brand aesthetic with your Instagram videos, it is the perfect platform. You can repurpose and add filters to your videos to make them look in congruence with your brand aesthetic.
This app is created mainly to make your content fit with your stories and feeds. When you start editing videos on the InShot app, you must choose the option “Canvas,” which lets you adjust the size of your Instagram stories. With this platform’s help, you can make required changes to your Instagram video, such as altering it into aspect ratios, and resizing or cropping them so that they can fit into Instagram stories.
You can also add any filter to match the brand aesthetic. Opting for a plain background is recommended so that it goes well with your brand colors.
5. Edit videos with iMovie
If you mostly edit videos on a desktop, you can also use iMovie, as it offers numerous features, editing tools, and filters. The platform allows you to improve video quality and gives it a unique and refined look.
You can download the iMovie software for free on your Mac. Once it is up and running on your system, you need to create a new project and upload the video you want to edit. Do the video editing by choosing different options it offers, such as adding titles, backgrounds, colors, transitions, and much more.
Once you finish the editing, click on the export button in the top-right corner of the screen and save the file.
6. Edit videos using LUTs in Adobe Premiere Pro
It is one of the finest Instagram video editing apps as it is easy to use, and applying filters is also a trouble-free process. The video filters are called a lookup table or LUT in its premium version. They are coded with match equations that you can use in your NLE to make color alterations to your video.
LUTs are one of the easiest ways to apply a filter to a specific tone in your footage. Various Instagrammers are creating their own LUTs collection, making it easy for them to get the exact look just like influencers.
Editing is seamless with this platform; all you need to do is select the video clip you want to edit and open the Basic Correction tab in the Lumetri panel. Choose the Input LUT dropdown menu, and hit enter on Browse. Now, you can choose the LUTs you purchased and apply the filter.
Conclusion
These are some of the best Instagram editing apps you can use to match your brand aesthetic! Remember, to maximize your video’s potential, you must opt for editing software that offers you the option to make premium and advanced alterations to your recorded videos without making much effort. Go for it, and do share your experience with us!
Nikita Sikri is a content specialist who simplifies complex ideas and produces SEO-driven content for SaaS and AI-writing platforms. Her strategic writing skills generate leads, nurture them and boost ROI.
