Imagine you’re a sales rep, drowning in a sea of spreadsheets, pulling your hair while searching for potential leads, and hoping your cold emails hit the mark. If you’re nodding your head, it’s time to discover the magic of B2B prospecting tools.
Gone are the days of manual lead hunting and guesswork. Today’s B2B prospecting tools are like having a team of tireless researchers and data analysts at your fingertips. They’re transforming the way businesses connect, grow, and thrive in the digital age.
Additionally, the partnership creates a robust impact on market in relevance to products and price controls. However, numerous B2B companies still lag in moving to online sales. So, how to overcome the biggest challenge for B2B businesses? It is by B2B prospecting tools.
Before we jump into why you should use these tools, and the best platforms that help you grow your B2B businesses, let’s get to know about B2B prospecting tool in brief.
What is a B2B Prospecting Tool?
B2B prospecting tool is software that makes the process of finding prospective clients easy for the sales teams. These tools not only help in identifying your potential audience, but also reach out to them, and convert them into a real paying customer.
These software help businesses improve social selling, optimize traditional prospecting activities such as sending cold emails, and execute an effective outreach strategy.
These all-in-one tools provide accurate, up to date, and compliant contact information of your prospects, comprising all types of data (geographic, demographic, technographic, and firmographic).
Why You Should Choose a B2B Prospecting Tool for Your Business
These tools were initially built to solve challenges faced by sales people by providing them with all the required information (company size, industry, revenue, work life, job role, and more) to connect with the potential customer, and make a pitch.
In the absence of B2B prospecting tools, you might spend hours researching, and still fail to connect with your potential buyers just because of relying on outdated and ambiguous data. This is where B2B prospecting tool comes into picture, they automate the tedious parts of lead generation, freeing you up to focus on what really matters: building relationships and closing deals..
Thus, opting for the best B2B prospecting tools is crucial for all businesses. These applications empowers sales teams to research, identify, qualify, and start engagement with a prospect.
Following are the features offered by B2B prospecting tools:
- Build a high performing sales pipeline
- Engagement and messaging tools
- Automated sales workflows
- Email marketing templates and automation
- Create you ideal filter based on the prospecting list
- Profile database with contact information
- Enrich CRM data
- Security features
- Data management
List of Top 6 B2B Prospecting Tools
Let’s cover the top B2B prospecting tools that can help you grow your business quickly:
1. ZoomInfo
ZoomInfo is a data company that provides valuable figures and statistics for organizations and businesses. The software identifies leads, helps you interact with them, and converts them into prospects.
The platform lets you use its B2B intelligence feature that helps you identify the potential buyers within the target market, and provides verified contact information of your leads.
Besides offering you crucial company information, the tool helps you find the contact details for employees, and track visitors of your websites. Additionally, it enables you to build a detailed sales database, as it integrates seamlessly with a variety of third-party applications.
Pros
- Supports automated sales workflows, chatbots, sales call & email analysis, web form optimization, and custom marketing campaigns
- Helps you create tailored prospect list, and allows you to dive deeper into department organization charts
- Offers granular filtering abilities
Cons
- Drop down menus can be challenging to find
- It does not allow you to see the list of the previous contacts if the company is no longer active
Pricing
They have different teams to look after your varied needs-
- Sales– Contact sales
- Marketing– Contact sales
- Talent– Contact sales
2. Lusha Extension
If you are running a B2B business and seeking verified data for leads and job candidates, look no further than Lusha Extension.
This B2B prospecting tool offers a Chrome extension and web app. This tool is best known for providing accurate data for email contacts.
The software also provides incredible security features, and integrates with extensive range of CRMs. Best part about this application is that you can reduce the time you spend on finding potential buyers and increase engagement.
Pros
- It is CCPA-compliant and GDPR aligned
- Minimizes the probability of prospecting without the right contact information and paying for the wrong information
- Helps you find qualified, laser-targeted lists quickly with a 93.5% data accuracy rate
Cons
- Options are limited for people looking for information on businesses with less than 50 employees
- Data should be updated more frequently
Pricing
- Free- Forever
- Pro- $36/user/month
- Premium- $36/user/month
- Scale- Contact sales
3. Cognism
Want to grow your business? Cognism is a B2B prospecting tool with global coverage that allows you to search the prospective clients for your business.
One of the leading platforms in sales intelligence, Cognism sets and deliver a new standard for data quality, and compliance. The tool uses Revenue AI technology to help companies expand their operations and audience reach by grabbing their next business opportunity.
The application gives you access to a massive database of more than 400 million profiles. Furthermore, it also helps accumulate information to build a required profile of your potential customers.
Pros
- Features data cleansing and enrichment tools, technographic, and sales event triggers
- Offers unrestricted access to person and company-level data
- Provides company and contact data in NAM, APAC, and EMEA
Cons
- The provided data may not be accurate
- Permission for adding notes is not granted
Pricing
Contact sales
4. Seamless.AI
If you are looking to maximize revenue, Seamless.AI is an ideal platform that will deliver sales leads for B2B prospecting. With this tool, you can identify and segment your target audience by market.
This market intelligence platform helps businesses acquire the total addressable market instantly using artificial intelligence. Thus, it makes the process of finding leads and converting them into real paying customers easy.
With Seamless.AI you can seamlessly get your prospects’ right email addresses and phone numbers.
Pros
- Direct CSVs can be exported and fed into the CRM
- Robust refresh rate helps to see if a lead has changed jobs recently
- Real-time, AI-driven data verification
Cons
- Phone numbers and email data of your prospects may not be accurate
- Lacks extensive search capabilities
Pricing
- Free- Forever
- Basic- Contact sales
- Pro- Contact sales
- Enterprise- Contact sales
5. Mattermark
Mattermark is a B2B prospecting and lead enrichment tool. It supports modern businesses by providing them with the valuable information about private companies and entrepreneurs.
The platform enables you get actionable insights by syncing over 80 informative fields to generate leads and boost conversions (from first touch to deal close). Additionally, you can also track success of other business, their growth, and performance over time, which breaks the cycle of doing business without data.
Pros
- Makes it easier and faster to source the best deals by integrating Salesforce CRM
- Reduces prospecting time by identifying future customers
- Exports data, including company’s employee count, growth scores, funding, or location to spreadsheets
Cons
- Customer support team is not very efficient, and prompt
Pricing
- Free Trial-14 days
- Standard- $49/user/month
- Professional- $500/user/month
- Enterprise- Contact sales
6. Outreach
Outreach is one of the leading sales intelligence platforms that help elevate your business and close more deals.
The platform also offers 3 solutions, outreach commit, outreach engagement, and outreach guide. With these solutions, the sales teams are empowered to create automated workflows and reach out to prospects.
The tool also allows sales reps to dive deeper into the sales cycle and offers live AI-powered coaching meetings. This platform is different from others because it empowers the complete sales organization, starting from sellers to front-line managers, ops, and sales leadership- to create and close more pipelines.
Pros
- Analyze team performance, identify trends, and measure ROI with detailed reports
- Integrates with multiple platforms including ZoomInfo, and Cognism
- Build personalized email sequences, automate follow-ups, and trigger actions based on responses
Cons
- Customer support could be better
- Users may face high bounce rates
Pricing
Contact sales
The Bottom Line
Undeniably, the first step in the sales process is prospecting. B2B prospecting tools empower you to work smarter, not harder, turning the complex art of prospecting into a science. For SaaS companies, these tools are nothing short of revolutionary, offering a treasure trove of data and insights that can supercharge your sales pipeline.
Once you ensure effective prospecting with these tools, you will see significant benefits, i.e. acquiring more customers, leading you to earn more revenue.
Tools like this, helps businesses grow over time while helping to offset risks of boosted operations and products cost from inflation.
Nikita Sikri is a content specialist who simplifies complex ideas and produces SEO-driven content for SaaS and AI-writing platforms. Her strategic writing skills generate leads, nurture them and boost ROI.
