Videos can be repurposed into future marketing material. When it comes to event videos specifically, you must engage your audience.
An event video is like other videos where you require the right story for the right audience, and for that, you will have to capture videos from the perfect angles. You can also do it with your phone, but you need to make a list of the shots to convey the appropriate message. But do you know how to make a shot list for event videos? This blog will talk about the shots you should take to make your work stand out and attract more viewers.
Until you put the audience on equal footing and use a high angle, you might make a subject appear weak and may not leave a long-lasting impression on the viewers. However, it may also depend on the type of event you are doing, but taking perfect shots from different camera angles will give a different experience and emotion.
Don’t worry! Doing this will not always require you to use high-end equipment. If you have the knowledge and skills to capture the perfect shot while filming event videos, you can do wonders.
What is a Shot List?
A shot list outlines the type of moments you want to capture. It provides the right guidance and purpose for your video. By creating a shot list, you will know the kind of equipment you will require when you start editing.
Creating a shot list will help organize your thoughts, which will help save you time, energy, and effort. In fact, you can also opt for an online video trimmer if you plan to do the editing yourself.
How to Make a Shot List for Event Videos?
Here are a few factors that one should consider while creating a shot list-
- Know your event
- Select the right equipment
- Plan the shots you will take according to the event
- Be flexible
- Review and audit
- Share your work on your website and different social media platforms.
Types of Shots You Need to Capture for Your Event Videos
The event industry comprises numerous segments like sports, entertainment, weddings, exhibitions, conferences, etc. You will be amazed to know that the market size of weddings and related industries was highest in India in 2023 at around four trillion Indian rupees. So, by creating compelling videos, you can also attract a lot of customers.
Here are the types of video shots to capture for creating a captivating video-
1. Close-Up Shots
In the event videos, it is essential for you to take close-up shots as it helps capture the emotions well. With close-up shots, you will be able to get detailed reactions from the audience that fills the entire frame. It is the perfect shot for capturing important moments. This is something priceless that your event can deliver to the audience or your client.
2. Shots Covering the Crowd or Venue
The first thing you should cover in videos is the venue, decoration, and the ambiance, as it will capture the feeling of your event. These videos describe your work as you cover every tiny detail. You can do this by adding appealing music in the background or by starting with a story and giving it a impressive ending. Considering all these aspects will keep the audience engrossed, and make them feel like watching till the end.
3. Shots of Performers on Stage
It is essential for people to know what they should expect and experience at your event. For this, you must create videos of the speakers, presenters, or performers on the stage. You can create a video when something special is happening. For instance, moments must be captured when the speaker is motivating or cracking a joke that makes people laugh or applaud.
This impacts the viewers and shows how beneficial or entertaining your shows can be. It is the major factor that can attract your audience and get you more business.
4. Testimonial Videos
More than 90% of the customers trust peer recommendation over advertising. This is why it is advised to create testimonial videos; they are one of the most powerful ways of convincing your customers and persuading them to take a step further.
Posting a testimonial video can help nurture your relationship and build trust with your customers. To do this, you only need to request your existing customers to create a video about the experience of working with you or attending your event.
5. Shots From the Stage
Getting the video shots from the stage will give an insight into the number of people attending your event and their reactions. You can take different shots and edit them within minutes by using an online video trimmer.
By taking shots from the stage, you can show how people enjoyed the event. For example, if it is a music concert, you can take shots of people dancing and having fun. It also shows them the crowd, lights, and the overall feel of the event.
6. Aerial Shots
You can take aerial shots by using a drone. Add an ND filter to your drone while shooting and create amazing videos with the help of a drone, as it will cover all the shots that even a professional might not be able to.
It takes the footage from unusual points that help reinforce the scale of your event and focuses on your location. Aerial shots give you a pretty wide shot as they offer an unparalleled view of locations such as big cities, overseas destinations, etc.
Drones are much cheaper than helicopters for shooting and can be used in spaces where helicopters cannot be used. Aerial shots provide a unique perspective by showing images or videos from the sky, enabling a comprehensive view of objects, cities, and objects that are otherwise challenging to visualize.
7. Still Shots of Vendors’ Products
If you are shooting for an exhibition, you should take still shots of the merchant’s products and the décor of the entire set. The viewers will like and prefer watching the vendor’s products, plus it will keep them excited to see what is in there for them. This way, they will know your potential to showcase the different types of artistic shots you can take.
Conclusion
By now, you know how to make a shot list for event videos. Remember, you must know how to create it if you want to create a professional video that intrigues your viewers. Additionally, how you frame your subject will also have a robust impact on your video. Furthermore, your shot size, and how close or far your subject is from the lens are all important aspects to consider meticulously, which can make your event video perfect.
Vanshaj Sikri is a professional content writer, editor, and strategist for B2B SaaS, Digital Marketing, and Web3 domains. He specializes in crafting impactful blog posts to drive traffic, engagement and conversions.
