The social media platform is an excellent place to connect and reach out to prospects while strengthening brand awareness. These dynamic online places or applications have revolutionized the way we do business and ultimately drive the sale of products & services.
One such platform that can help drive traffic, nurture relationships, generate leads, boost conversions, and increase revenue is Instagram. The reason why numerous businesses are using Instagram is because it never fails in branding and marketing efforts if implemented with a strong strategy.
But the reality is most businesses are not aware of how to get customers fast on Instagram. This article will inform you how to make the most of this dynamic social media platform and maximize the potential of Instagram marketing to elevate your business.
Instagram never ceases to amaze us with facts such as 71% of businesses in America using this platform, 59% of active users logging in daily, 130 million users engaging in shopping content, and the list goes on. It enables a lot of brands to reach millions of audiences globally and acts as a goldmine.
All in all, it is an excellent platform for businesses as it provides them with an opportunity to interact and communicate with their customers visually. You will be amazed to know that in 2022, 80% of global marketers used Instagram to advertise their business. So, want to know how to get customers fast on Instagram? Let’s get started!
How to Get Customers Fast on Instagram?
To get your answers on how to get customers fast on Instagram, read these below-mentioned strategies-
1) Nail Your Captions
A majority of Instagram users read captions. Hence, you need to write catchy captions that immediately draws the attention of your prospects. The captions are an excellent place to engage your audience and make them interested in the product or service you are offering.
In the caption, you can include details about your product or mention how people can buy your product easily. To spread your post more, you can use these lines, such as-
- DM for more details
- Tag a friend in the comments
- Check out the online store from the link in the bio, etc.
2) Use Stunning Images
Everyone puts impressive images of their product, but if you want to stand out from your competitors, you should post pictures your customers are taking with your product. Posting their video or photo on your Instagram account, you can mention your brand as a hashtag and also mention your clients. You should get permission from your customer before sharing their photos on your account; you can do this by commenting on their post or sending them a DM.
The primary benefit of sharing these pictures is that they build credibility among the audience. You will be amazed to know that, as per the research, 79% of people say that user-generated content highly impacts their purchasing decisions.
3) Cherish Hashtags, But Not Too Much
Catchy Hashtags for products are an easy way to expand your audience reach. Make sure that the hashtags you use are short, concise, and specific and label them in your posts. Also, urge your audience to use these hashtags in their posts when they upload anything regarding your product.
It is recommended to update your hashtags often. You should also know that you can add up to 10 hashtags for stories and 30 hashtags for posts. Hashtags are like SEO for Instagram posts; they help make your product searchable when people search for anything related to your product. To make your product searchable, it is recommended to look for the trending hashtags relevant to your industry.
4) Put coupons and offers on stories
Still not sure how to get customers fast on Instagram? To drive more sales and get the attention of more customers, the best way is to post coupons and offers in your stories occasionally. Discounts are one of the ways to win the heart of your followers or audience plus it can also help convert your leads into sales.
So, you can give discounts, especially in the festive season, and make it a limited-time offer so that you can attract more customers and increase your products’ value.
5) Run Contests
If you want to win a ton of new followers, then the best way is to run contests as it increases engagement and also helps expand your reach. Running contests make your brand more visible as people are more likely to share and engage with your contest. The more people see your post, the more likely they are to remember it and recognize it.
In fact, to increase more followers and brand awareness, you can use different ideas, such as tagging a friend to enter the contest or encourage your audience to share your story on their social media account with the brand hashtag to be eligible to win the contest. This small giveaway investment can help you fetch long-term benefits, as it will increase brand awareness and generate more leads, which will, in turn, help boost sales.
6) Create Shoppable Instagram Stories
If you have an Instagram shop, it is best to make shoppable Instagram stories. You can do this easily by adding your product tags to your stories. It makes it easy for the customers to purchase your product, as they will click on the link, and it will redirect them to your site, where they can purchase without leaving the app. In today’s time, this is the best way to increase your sales through Instagram as it transforms casual browsing into a potential shopping opportunity.
7) Use Chatbots to Automate Conversation
If a customer DMs you on Instagram with queries about your product, it means they are interested in your product. A lot of customers want to know about the product more before making the final decision. It is like a lead waiting to get converted into a possible sale. But, you cannot be available round the clock, which can lead to the loss of a customer. To avoid this situation, you can use a chatbot.
There are numerous chatbots available online that can integrate well with Instagram; you can choose based on your requirements and budget. The chatbot can answer all the questions related to your product, which means the chances of losing the client are reduced.
8) Collaborate With Influencers
How do you feel when your favorite celebrity or influencer endorses the product you use or like? That is a satisfying feeling. Isn’t it? You feel that you are using the right product, and if not, then you wish to buy it. The same goes on Instagram as well; these days, influencers shape the purchasing decisions of a lot of people. But, you need to make sure that the influencer you choose is directly related to your industry.
As soon as the influencer posts a story about the product, their followers will rush to check your page and most likely buy your product. Collaborating with influencers will help increase your followers, brand awareness, and sales for sure.
Bottom Line
So, by now, all your doubts on how to get customers fast on Instagram must be clear. Following these strategies, you can enhance brand recognition, and build customer trust. It is essential for you to know how to create the kind of noise the audience wants and, based on that, create impactful content and post frequently. Just follow these steps and see how Instagram will help grow your brand. Good Luck!
Nikita Sikri is a content specialist who simplifies complex ideas and produces SEO-driven content for SaaS and AI-writing platforms. Her strategic writing skills generate leads, nurture them and boost ROI.
